Facts and Figures

Thanks to rising demand and per capita disposable income, China's consumption of alcoholic drinks is expected to reach 84.37 billion liters in 2016. That represents an average annual compound growth rate of 5.9 percent from 2012, said Frost & Sullivan, a US-based market consultancy. Consumption of five major alcoholic drinks, including beer, white wine, rice wine, red wine and imported spirits, surged to 62.72 billion liters last year, compared with 46.52 billion liters in 2007, according to the consultancy. Red wine is now the most popular alcoholic beverage with a penetration rate of 39 percent, far ahead of that of both white and fortified wines (2 percent). Red wine is closely followed by Chinese liquors (36 percent) and whisky (29 percent), according to a rece >>>